○ HOW I WORK
Three ways to engage.
One commercial focus.
Different stages need different shapes of engagement. The work itself — rebuilding the commercial model so growth produces enterprise value — stays the same.
Below: three ways to engage, depending on where the business is and how much of the work needs doing. If you're not sure which fits, that's a conversation worth having anyway.
[01]
Strategic Advisor
BOARD-LEVEL RETAINER
Sustained strategic clarity at board level — for businesses building toward exit.
For: Founders, CEOs, leadership teams and boards 24+ months from a transaction.
The work: Ongoing advisory on growth, structure and value creation. Quarterly strategic sessions. Monthly check-ins. Direct access between. The work where strategic clarity needs to be sustained, not delivered once.
The outcome: A leadership team and board that stay clear-headed about what creates and protects enterprise value — and a commercial model that compounds rather than sprawls.
Shape: 12-month minimum. Quarterly board sessions, monthly check-ins, on-call between.
[02]
Exit & Value Creation Programme
12–24 MONTH TRANSFORMATION
The full rebuild — for businesses preparing for, or working through, an exit cycle.
For: PE-backed and founder-led businesses 12–24 months from a transaction.
The work: A focused 12–24 month transformation. Diagnostic of the current model. Rebuild of the parts that are leaking value. Alignment of the story, the metrics and the model with what investors actually buy. Hand-over to the team that will deliver the next phase.
The outcome: A business with a credible exit narrative, a defensible commercial model, the metrics to prove both, and a leadership team in control of the AI response.
Shape: 12–24 months. Diagnostic phase, rebuild phase, evidence phase.
[03]
Commercial Reset Engagement
TIME-BOXED · ISSUE-LED
A sharper, focused engagement on a specific commercial challenge.
For: Founders, CEOs and sponsors who know what's not working — and need it fixed before it becomes the reason a deal stalls.
The work: Time-boxed work on a defined revenue or model challenge. Pricing redesign. Sales engine rebuild. ICP redefinition. Exit narrative reconstruction. Pipeline diagnosis. Scoped on day one, executed against a clear deliverable.
The outcome: A specific problem solved, with the analysis and structure to keep it solved.
Shape: 8–16 weeks. Single deliverable. Fixed scope.
Whichever shape fits, the work is the same: rebuilding the commercial model behind the exit.
Not sure which fits?
That's a conversation worth having. A short, direct discussion about where the business is, where it needs to get to, and which shape of engagement makes sense — if any.
