04
May, 2026
Commercial Strategist & Board Advisor
for B2B Scale-ups
I help you move from growth that's stalling to value that's compounding.
○ MY WORK
You don't grow your way to enterprise value.
You build the model that gets you there.
If any of this sounds familiar:
…you're not alone. I work with B2B media, events, information, SaaS, agencies and data businesses on three things: fix the commercial model, build exit-ready growth, and turn it into realisable enterprise value.
○ WHAT I SEE
Five symptoms.
One underlying problem.
Different businesses. Different stages. The same patterns.
1. Pipeline theatre
Activity is high. Confidence in what closes isn't.
2. Growth without quality
The numbers look right. The margins, the predictability and the confidence behind them don't.
3. Sales dependency risk
Performance lives in individuals, not systems. When key people step back, the numbers do too.
4. Product sprawl
Offers keep getting added. Few get defined or scaled. The commercial story gets harder to tell.
5. Exit narrative gap
The ambition is there. The structure, the metrics and the story aren't.
These rarely show up as obvious problems at first. They show up as friction — until they start limiting growth, confidence and, eventually, value.
Underneath all five is the same thing: a commercial model that's no longer built for the growth it's producing — or the value it's expected to deliver.
○ MY APPROACH
Three places the model breaks.
Three places I rebuild it.
The work, in concept, is simple: find where value is leaking, then rebuild the model so it compounds. Three pillars do that work.
Value Creation
Growth Reset
Exit Readiness
I work best with founders, CEOs and boards who understand the model is where the value lives —
and the numbers only tell you whether it's working.
○ YOUR EXIT PATH
Where are you in the exit cycle?
[01]
We're building value
You're more than 24 months from exit. You want growth that compounds — and a model that holds up under scrutiny.
Strategic Advisor (Board-level).
Ongoing advisory to founders, leadership teams and boards on growth, structure and value creation. For businesses where strategic clarity needs to be sustained, not delivered once.
[02]
We're getting exit-ready
You're 12–24 months out. The story, the metrics and the model need to align with what investors actually buy.
Exit & Value Creation Programmes.
Focused 12–24 month transformations. For PE-backed and founder-led businesses preparing for, or working through, an exit cycle.
[03]
We're fixing something specific
You know what's not working. You need it fixed before it becomes the reason a deal stalls.
Commercial Reset Engagements.
Sharper, time-boxed work on a specific revenue or model challenge. Where the issue is clear enough to scope and big enough to matter.
○ PROOF
Recent work. Real outcomes.
From growth to value. In practice.
Value Creation
Growth Reset
Exit Readiness
Engagements are confidential. The outcomes are real.
○ THINKING
Sharper takes on growth, value and exit.
Independent perspective on what drives enterprise value — and what holds it back. No vendor agenda, no agency upsell, no fund interest. Just patterns from the work itself.
○ BACKGROUND
Operator. Advisor. Both.
25+ years across B2B media, events, information services, SaaS, agencies and data businesses. Commercial leadership. Strategy. Advisory.
I've built and scaled commercial models from the operator's seat, and restructured and de-risked them from the advisor's. That's the perspective I bring to the leadership teams and boards I work with now.
I focus on what actually moves enterprise value — not activity, not output, not optics.
If something here landed — let's talk.
A short, direct conversation about where the business is, where it needs to get to, and whether I'm the right person to help. No funnels. No discovery theatre.
